While all categories have expectedly seen a dip in delivery from last year as consumers get increasingly comfortable with shopping in person, some continue to benefit from habits developed during the height of pandemic lockdowns. For the second straight year, fresh and frozen groceries are the most popular product for home delivery (figure 4). Since 2014, demand for grocery delivery has more than doubled. The new normal appears to be settling higher than pre-pandemic figures. As things get back to usual, however, demand for delivery of products for pets, and health and medical supplies are back to 2019 levels.
FIGURE 4: DELIVERY DEMAND HAS FALLEN OVER LAST YEAR, BUT GROCERY HABITS MAY FIND A NEW NORMAL
Please select product categories you have purchased for delivery in the last 12 months
Food (groceries, frozen food)
Apparel/footwear (clothing/shoes)
Cleaning supplies
Pet supplies
Health/medical supplies
Note: Results are normalized to apparel/footwear segment; ‘Delivery restaurant food’ was added into the list only in 2021
Delivering on demand: How many days is too many?
6
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