SAME DAY STICKS
The demand for same-day deliveries has increased to 5.2% from 2.7% only five years ago ( igure 3).
This growth over the years shows that this is a service that consumers have come to expect, even though they are typically charged for it. Nowhere is this more obvious than in grocery orders. We found that consumers’ willingness to pay for same-day grocery delivery has edged up even from last year. A third of consumers in this year’s survey would pay $5 or $10 for same-day grocery delivery. A fifth would pay even for next-day delivery. It is worth noting, however, that on average over the last three years, increasing the same-day grocery delivery fee from $5 to $10 results in demand falling by approximately 50%.
FIGURE 3: SAME-DAY DELIVERY PREFERENCE CONTINUES TO GROW What percentage of your online orders have been delivered same day?
5.4%
5.2%
4.4%
4.1%
3.9%
2.7%
2016
2017
2018
2019
2020
2021
2022
Note: Consumers did not include delivery of restaurant food in their responses
Delivering on demand: How many days is too many?
5
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