Three-fourths of surveyed consumers said they do not mind if their order arrives in multiple packages over multiple days. This provides shippers opportunities to combine orders, ship between distribution centers, and use other similar tactics to both keep shipping and fulfillment costs low and help reduce their environmental impact. Of those who do not mind multiple packages as long as shipping was free for the extra deliveries, 60% would be willing to wait between a few days and a week (figure 5). CONSCIOUS CONSUMERS?
When buying multiple items online, how long would you be willing to wait to receive all the items in one delivery if there was no extra shipping for any extra deliveries? FIGURE 5: CONSUMERS DON’T MIND MULTIPLE DELIVERIES FOR ITEMS IN THE SAME ORDER
50% 49%
45% 45%
30%
25%
23% 24%
17%
15%
14%
11% 11%
9% 9% 10%
4% 5%
4%
2%
A day
A few days
A week
More than a week
No, I am not willing to wait at all
2018
2019
2020
2022
Administered in April 2022, this year’s survey was completed online by 1,021 consumers aged 18 years and older in the U.S. As with previous years’ surveys, the goal was to gain insight into consumers’ behaviors and preferences in ordering products online for home delivery. Respondents were evenly divided in terms of gender, marital status, and household income levels and most were living in households that had more than one resident. ABOUT OUR RESEARCH
Delivering on demand: How many days is too many?
7
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